The Fernandez Company

We generate new revenue streams for companies, particularly in the food and hospitality industries.  We create this growth for our clients through strategic consulting and legal support in the areas of organic expansion, franchising, product development and licensing.  Meet some of the team.


Lauren Fernandez, Principal | Founder

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Lauren is the founder of The Fernandez Company, the culmination of over a decade of practice as a trusted brand consultant and legal advisor with all kinds of clients, from start-ups to multinational companies.

She consults with companies in all aspects of restaurant and franchise development, brand licensing, product development, and market implementation. Lauren focuses her practice on regulated industries, particularly in the food and drug space.

Before forming The Fernandez Company, Lauren served as the General Counsel for FOCUS Brands where she was instrumental in the rapid growth of the licensing program.

Prior to joining FOCUS Brands, she was part of an elite team at Novartis/CIBA VISION that successfully launched the company’s first new product in over a decade. She started her career in one of Atlanta's most respected Intellectual Property Boutiques, Gardner Groff. 

Lauren holds an undergraduate degree from Stetson University, as well as a Juris Doctorate and MBA from Emory University. She serves on the Advisory Board for the Atlanta Community Food Bank.  She also is a dedicated fundraiser for The Leukemia & Lymphoma Society and was named the 2015 Woman of the Year for raising nearly $95,000 in less than three months for cancer research.  She is a native of the Tampa Bay area, but has lived in the Atlanta area for over fifteen years.   Reach her at lauren@thefern.co.


Cara Becker, Consultant|  Product Development & Licensing

Cara is an entrepreneur and business development consultant with over 20 years of sales and marketing experience.   She consults in the consumer packaged goods and foodservice industries, and, with her husband, operates the largest single-unit mattress store in Georgia. 

Prior to her entrepreneurial ventures, Cara was the Vice President of Consumer Product Licensing at FOCUS Brands, where she developed and expanded the licensing program.  In this program, she brokered deals, oversaw product launches, and managed partnerships with premiere food and beverage innovators.  Cara has to her credit an extensive portfolio of products she has introduced across multiple brands, channels and categories. 

She received a Bachelor of Science, magna cum laude, from Virginia Tech and a MBA from Emory University.  She is a Georgia native.  Contact Cara at cara@thefern.co.


Other Consulting Team Members

Our extensive network of retained consultants are assigned based on individual client needs.  Our consultants add depth of knowledge and experience as subject matter experts across a number of areas, including:

  • Cross-Licensing 
  • Joint Ventures
  • Product Placement
  • Product Manufacture & Distribution