Publications & Presentations:

"Pathways to Your Passions: Creating the Career You Want."  PowerSuit Project, July 2017.

"Leveraging Your Brands Through Alternative Revenue Streams."  INTA Annual Meeting.  San Diego, April 2015.

"Leveraging Your Brands Through Alternative Revenue Streams."  INTA Annual Meeting.  San Diego, April 2015.

"Leveraging Your Brands Through Alternative Revenue Streams."  9th Annual IP Law InstitutePennsylvania Bar Institute, April 2015.

"Securing Intellectual Property Protection Outside of the United States."  Intellectual Property SpringPosium.  Adairsville, April 2015.

"Tips and Challenges When Drafting Ancillary Agreements and Vendor Agreements For Franchise Systems."  Basic Topics in Franchising and Distribution.   State Bar of Georgia Franchise & Distribution Law Section. Atlanta, March 2015.

"Professional Pointers From Your Kids: Know Thyself."  Forefront Magazine, August 18, 2014.

"Professional Pointers From Your Kids: Know Thyself."  Forefront Magazine, August 18, 2014.

UNreal Campaign Student Engagement Session.”  INTA / Kilpatrick Townsend.  Atlanta, May 2014.

 “Don’t Get Burned – Due Diligence and Audits in Licensing and Transactions.”  North American Entertainment, Sports, and Intellectual Property Law Conference.  Jamaica, November 2013. 

 “Multiplicity: The Challenges of Co-Branding.”  ABA Forum on Franchising and Center for Professional Development.  Live webinar, November 2013.  [related appendix]

 “Disclosure Under State and Federal Franchise Laws.” IFA’s 46th Annual Legal Symposium.  Washington, D.C., May 2013.

TRADEMARK OWNER’S GUIDE TO PARALLEL IMPORTS IN THE UNITED STATES: Working with U.S. Customs and Border Protection to Prevent Importation of Gray Market Goods.” INTA Bulletin, March 2012.  Vol. 67, No. 6. Huston, Julia and Rufo, Anthony E.  Engelmann, Mark D. and Fernandez, Lauren, Contributing Editors. 

"Protecting Your Brand in a Digital Age."  The IP Trademark, Copyright and Licensing Forum.  New York, September 2011.

 “Litigation Tips and Ethical Considerations for the Corporate Attorney, Including a View From the Bench.”  Atlanta Bar Association, Corporate Counsel Section CLE.  Atlanta, June 2011.

 “An Early Assessment of the Growing Emergence of ‘Green Law’ Issues in Intellectual Property Disputes and Transactions.”  14th Annual IP Law Institute.  Mexico, November 2008.  5th Annual SpringPosium May 2009.

 “‘Green Law’ Issues in Trademarks.”  Intellectual Property SpringPosium.  Adairsville, May 2009.

Avoiding the Potholes: A Roadmap for Intellectual Property Due Diligence in Business Transactions.”  Georgia Bar Journal, December 2008.  Vol. 14, No. 4.   Fernandez, Lauren and Groff, Bradley K.

Press:

Franchise Business Radio.  Chicken Salad Chick: Developing a Brand Recognition While Growing Throughout Georgia.  Franchise Business Radio, June 2017.  [broadcast]

FACES of Atlanta Feature. StyleBluePrint, July 2017.

FACES of Atlanta Feature. StyleBluePrint, July 2017.

Atlanta Living: Live with Belinda Skelton.  May, 2017.

Atlanta Living: Live with Belinda Skelton.  May, 2017.

"Living Without Fear."  EmoryWire, August 2016.

Franchise Business Radio.  Franchise Development.  Business Radio X, August 2015.  [broadcast]

Franchise Business Radio.  Franchise Development.  Business Radio X, August 2015.  [broadcast]

Read about our Fundraising Mission at TeamFern.Org!

Read about our Fundraising Mission at TeamFern.Org!

Restaurant Brokers Interview Women in Franchising.  AM920 The Answer WGKA Atlanta, June 2015.  WAFS Biz 1190 AM, June 2015.  [broadcast part 1] [broadcast part 2]